We received our new blank race suits today. Naturally we tried them on for size and a photo opportunity. Pictured here (left to right) is Warren Welford, Gemma Heath & John Parvin. Standing outside Solutions inc. HQ.
Next task is to take a suit to a company that specialises in bespoke embroidery. First we watched a Youtube video of how RedBull racing add decals and logos to their race suits. They use embroidery, so will we. Dan Carboni (marketing manager, Solutions inc.) set off at lunch time today to visit the embroidery company in Shoreham to ask their advice.
Logos and decal designs are first prepared on a Mac computer using Adobe Illustrator software. Computer controlled embroidery machines will then take the designs and apply them directly to the race suits using a mix of colour cotton spools that allow for complex colour designs. Unlike printing onto the suits using a silk screen printing process, which is how most T-shirts are printed, embroidery is sewn into to the suit and the design will not rub or wash off over time.